Custom Website Development: Amabilia
This project involved the development of a fully custom-coded website for Amabilia, replacing a limited Canva-based solution with a scalable, mobile-first, and SEO-optimized platform. The website was built with pixel-perfect precision, clean code, and long-term maintainability in mind, without the use of page builders or unnecessary plugins.
Project Overview
Amabilia required a modern, high-performance website capable of supporting long-term growth. The previous Canva-based website was visually restrictive, difficult to scale, and insufficient from a technical and SEO standpoint. The objective was to deliver a fully custom WordPress solution with clean architecture, structured content management, and a strong mobile-first foundation.
Transition from a limited platform to a custom solution
Enable full control over design, performance, and scalability.
Builder-free development
Ensure clean markup, optimal performance, and design consistency.
Mobile-first and SEO-driven approach
Establish strong technical foundations from launch.
The Optimization Process
Step 1: Strategy & Technical Planning
Existing Website Analysis: The previous Canva-based website was reviewed to identify limitations in structure, performance, and SEO.
Mobile-First Planning: Layouts were designed starting from mobile to ensure optimal usability across devices.
Custom Theme Architecture: A bespoke WordPress theme structure was defined without reliance on page builders.
Content Management Strategy: Advanced Custom Fields (ACF) were planned to allow flexible content updates without affecting design integrity.
Step 2: Custom Development & Implementation
Fully Custom Codebase: A bespoke WordPress theme was developed using clean, maintainable code.
Pixel-Perfect Implementation: The design was implemented with precise spacing, typography, and visual hierarchy.
ACF-Powered Content Structure: Structured custom fields were implemented to simplify content management.
SEO & Performance Optimization: Semantic HTML, optimized assets, and best practices for search visibility were applied throughout the website.
Step 3: Testing, Optimization & Launch
The website was tested across multiple devices and screen sizes to ensure consistent behavior and optimal performance. Final refinements were applied to improve loading speed, SEO structure, and overall user experience prior to launch.
The outcome
Amabilia now operates on a fast, scalable, and fully custom-coded website designed for long-term growth.
Compared to the previous Canva-based solution, the new website delivers improved performance, stronger SEO foundations, flexible content management, and a refined mobile-first user experience.
Ready to SHINE?
Let’s talk!