Website Optimization Case Study: TerraNode

In this case study, we focused on optimizing the overall functionality and user experience of TerraNode. Our main goal was to address several content and design issues while improving SEO, user navigation, and visual consistency. We also took into account specific client requests to ensure the website remains user-friendly and visually balanced.

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Key Goals

Project Overview

In this case study, we focused on optimizing the functionality and user experience of https://TerraNode.net/. Our goal was to address several content and design issues while improving SEO, user navigation, and visual consistency. Specific client requests were also taken into account to ensure the website remains user-friendly and visually balanced.

Optimize website performance for better user experience

Improve SEO through structure adjustments and visual consistency

Address client-specific requests, ensuring a user-friendly website

The work

The Optimization Process

Step 1: Identify Issues

Missing Images in Blogs: Blog posts were missing images, which decreased user engagement and aesthetics.

SEO Issues: Some pages had improper heading structure (H2 tags used instead of H1 tags), impacting SEO.

Featured Images Missing on Single Blog Pages: Some blog pages lacked featured images, hurting SEO and user experience.

Design Inconsistencies: Titles were inconsistently formatted, and there was a mismatch in color schemes.

Step 2: Implement Changes

Image Optimization for Blogs: Added appropriate images to all blog posts and ensured that featured images were present on individual blog pages.

SEO Improvements: Fixed heading structure by changing all H2 tags to H1 for better SEO.

Featured Image Addition: Ensured every blog page had a featured image for SEO and user engagement.

Design Adjustments: Changed the background from stark white to a muted grey for a cohesive design and standardized title formatting across the site.

Step 3: Analyze Results

After implementing these changes, we analyzed the results to measure improvements in SEO, user engagement, and overall design consistency.

Results

The outcome

This optimization project successfully improved both the functionality and design of TerraNode, addressing the specific needs while enhancing SEO and user engagement. The work we completed has set the foundation for future enhancements and ongoing maintenance. With these optimizations in place, the website is now more responsive, visually cohesive, and optimized for search engines, offering an improved user experience.

“Jurica is a fantastic person, he helped me with my website with problems that I had not been able to solve, he helped me with the visual part so that it looks more aesthetic, the SEO and performance improved when he started working on my website, I definitely recommend his work.”

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